Tescos strategy to attract customers

Tescos strategy to attract customers Introduction:- There are many rivals of Tesco early 1990s Tesco rivals gave very tough time to Tesco, so on that time Tesco needed a good and newly trading strategy. Tesco old trading strategy was very good. But on that time Tesco was not attracting the customers due to bad customer services. In 1997 Terry Leahy Joined Tesco as a Chief Executive. Terry Leahy thought that why Tesco is not attracting the customers as compare to its rivals like Sainsburys, Asda etc. So from that time Tesco started additional services to attract the customers. These services are given below. Online Shopping services Tesco internet Tesco Club Card Excluding the above mentioned services Tesco recently introduced new additional services to attract the customers. These services includes Tesco Banks offer the credit cards, mortgages, loans, Tesco Insurance, savings and travel. (cn.tesco.com) Tesco Corporate Strategy might be very valuable research and study as well as very broad. This strategy attracts the customer and gives very hard competition to its rivals especially Marks and Spencer, Sainsburys, ASDA, Morrison etc. Sometimes some Tesco rivals beat Tesco in some fields, therefore corporate strategy of Tesco continuously introduce additional customer services to attract the customers against its rivals. According to Jamier L. Scott Corporate strategy is a series of activities designed to enhance the level of customer satisfaction that is, the feeling that a product or service has met the customer expectation (2002), In the retail business or any company the customers are very important, almost every company try to attract the customers. This could be in different ways like in order to sold items, damage item may be exchange or refund with in specific time period with the receipt which is given to the customers at the time of the selling items. Many companies do this process on the customer services desk as well as some companies do this process on the normal desk like Tesco. But now days customers are expecting more than such kind of services. In other words customers desire is up to date customer service or upgraded customer services. According to Berman B. Evans upgraded products and services create connections. Additional customer service is the extra elements that enhance a retail strategy mix (2010) Upgraded services are good service like store atmosphere, store location, pricing, promotional methods and offers. Many large organizations like ASDA, Tesco, Marks and Spencer and Sainsburys use its corporate strategy to up to date its products and service, which is very helpful to make a good relation with the customers. A strategy is a plan of action designed to achieve a particular goal. The word strategy has military connotation, because it derives from the Greek word for general (Oxford Dictionary 2nd Edition) Every company formulate strategies to enhance its business profit and customers as well as to innovate some products or services which can be attract to their customers. Aims and Objectives:- My Dissertation Topic is: How Tesco use its corporate strategy to attract the customers against its rivals? My area of study: Explanation of Tesco corporate strategy which is used to create up to date customer services. To understand the Tesco corporate strategy which is using to create additional customer services? Explanation of how Tesco corporate strategy attracts the customer by using ancillary customer services. To understand the Tesco offers, goods, services and innovation how these are attracting to the customers. Comparison of Tesco strategies with its rivals strategies that how to attract the customers. Conclusion. Organization Overview:- Tesco is the world largest 3rd retail organization which is based in UK. Tesco have more than 440,000 employees all over the world and almost 3700 stores in UK as well as 13 in other countries. In recent time Tesco opened its stores in the AMERICA, which is known as Fresh Easy as compare to its international rival Wall Mart as well as Tesco have many stores in Europe and Asia like Poland, Slovakia, Hungry, Turkey, Czech Republic, Republic of Ireland, China, India, Japan, South Korea, Thailand and Malaysia. MR Jack Cohen was the founder of Tesco. He started his business in 1917 as a small stall. Tesco opened its first store in 1929 in Edgware. After that Tesco unbelievably has developed its business in UK and worldwide. Tesco introduced many innovations to attract the customers. Day by day Tesco is increasing its products and services to keep the customer loyal, this gives though time to its rivals. Tesco is first company which introduced self check outs to provide good customer services. Tesco is offering many services to its customer from tesco.com like home delivery services and online ordering/shopping and give return to the customer in the shape of Tesco club card. Tesco use its corporate strategy in different ways to attract the customer. A Tesco 2009/2010 interim result is showing that sale boosted from 11.4% to 14% and profit increase 8.6% from its original profit Tesco dividend growth rate is 9% and Earnings per share growth is 9.1% which shows very strong position of Tesco in international and national market. Literature Review:- In an organization corporate strategy is the base of all strategies. Corporate strategy expose and determines the purposes, objectives, goals and also produce, polices, plans and principal for achieving goals. It does also contribute to make the employees, stakeholder, communities and customers; usually corporate strategy applies to the entire organization. (Nicolai J. Foss) Corporate strategy is very useful to achieve the goals in a challenging environment to meet the stakeholder and market expectation, whereas corporate strategy involves making business level strategies like marketing strategies those strategies are very helpful to attract the customers. (Richard Whittington, Kevan Scholes) Marketing strategy is the most important strategy which organization makes from the corporate strategy to attract the customer. This strategy keeps the customer loyal and understands the behaviour of the customer, for an example a customer go to an electronic show room to buy some electronic things, and customer gets extra care and good service from the retailer then definitely the strategy of the retailer is to attract the customer. There is no doubt customer will come again and again and also to tell the other friends about that retailer. (TheTimes100.co.uk) The research shows that many organization like Parcel force, Cadburys, Argos, Tesco, Sainsburys, Marks and Spencer giving high level of customer satisfaction to attract the customers. These organizations attract the customer by using their corporate strategy to do market research. (TheTimes100.co.uk) The limits between corporate strategy and marketing strategy are unclear. The main purpose of corporate strategy is to attract and retain the customers. (Mintzberg, 1994) Marketing strategy management as well as corporate strategy are very important tool for an organization to attract the customers and keep the customer loyal against the competitors organization; both strategies take the organization into accounts externally and internally to provide extra care of the customers. (J. Rea, Harold Kerzner) Corporate strategy of any firm describes business according to the customer services. (Levitt, 1975) All over the world every size of organization use innovative corporate strategy to motivate the customers. (John Toschohl) The performance management externally and internally is very important to attract and retain the customers. Performance management sets the objective, responsibilities and goals for a manager. This gives permission to the organization team to do best for the satisfaction of the customer. Performance management takes very important key action like rewards, progress and training to improve the performance, such kinds of things are very essential to help, retain and attract the customer which is very beneficial for achieving the organization goals. The core purpose of performance management in an organization is to provide quality of customer service and satisfaction as well as manage the customer desire and give rewards. Its effectively attract the customers by managing the staff. The supervision of team and accountability may help to an organization to gain its objective and goals; with the help of this an organization may measure the entire performance, attainment can be rewarded and identified by using performance management. (Cook, S) Organization can maximize the attraction of customer and keep the customer loyal by using innovative customer services, (Danon) Corporate strategy for any organization plays very authentic role to attract and retain the customer without customer an organization cannot run the business in the market. Therefore companies innovate, provide good customer service and products guide and help the customer, provide different types of gifts and incentive these are the different strategies which company make to attract and keep the customer loyal. So that customers are the survival for any firm. (John A. Goodman) There are two focus of strategy which was integrated in to one focus. Many people are still debating that how two focus of strategy are different, differentiation strategy focus on different services and products which firm are offering to a small group of customers. Mostly this strategy adapts the small firms and new entrants. rather than large one. It provides products and services according to the small group of customer. (Philip A. Wickham) Marks and Spencer (MS) is a retailing company which is actually based in UK. MS conduct its business review to check its falling profit and trading environment. MS amended its corporate strategy to satisfy the customer as well as gain the competitive advantage. MS Corporate strategy:- To expand business internationally. To speed up for multi channel development. Changing the all operation execution as well as increasing the pace. MS again will refocus on brand communication MS is working and launched a new program to implement above strategies under the 2020 slogan. (Lan Dyson) MS has declared a plan to close its some unprofitable store for achieving its objective and goals. MS corporate strategy is describing that MS is expanding its business chain internationally to gain the customer satisfaction and keep the customer loyal. The move of MS in the international ramp is giving the tough time to its rivals in all kinds of product and service. MS is also looking formats for its food and non food products for expanding its business. (Ms-corporate-strategy/8601465.article) Sainsburys Corporate and Business Strategy:- Sainsburys is a well retail leading company in health and food. Sainsburys goals is attracting the customer by giving the quality of products at reason prices and their aim is to motivate the customer to eat good and reasonable healthy diet food by promoting the energetic lifestyle. Sainsburys does not compromise on quality, taste and services. The main objective of Sainsburys is to make the healthy and low fat food to keep the customer loyal. Sainsburys purpose includes providing best food for health which keeps their customer life style healthier. The main belief of Sainsburys while selling its products to their customer that customer have full and clear information about our products, quality and price. Sainsburys corporate and business strategy also includes that provide good customer services with its healthier food to retain and attract the customers. Tesco Corporate strategy:- Tesco is the third largest retail organization. The commitment of Tesco is to develop the shareholder values by via innovative customer focus strategy. To provide quality of products at lower price to customers. Customers are unique and we are leading to deliver the first class services to the customers. To keep the customer loyal we reward the customer by using club card. To provide the high range of products with the high quality. To expand business globally to compete the rivals. To provide the flexible and clean environment to customers. (Tescoplc.com) The main objective and elements of Tesco strategy is given below:- To become strong in food and non food. To get better in retailing services like Telecoms, Tescodirect.com, Tesco personal finance and Tesco.com To boost up the core UK business. We lay society/community at the spirit of what we do. Tesco wants to be a victorious international retailer. (Tescoplc.com/Plc) Chief executive of Tesco Terry Leahy said to Sunday Times that Tesco will be the largest online world grocery retailers as well as our aim to achieve the UK no.1 online business. (1999, Lorenz) Terry Leahy chief executive of Tesco stated that we are retaining and attracting customers by giving extra care, products and services to customers as compare to rivals, additional customer services and care is giving though time to Tesco rivals. Tesco is giving wide range of its products and services online according to the customer desire to attract the customers and keep the customer loyal. (Tescoplc2000) Research Methodology:- The research involves redefining and defining problems, creating hypothesis, collecting, suggesting, and organizing analysing the data reaching on conclusion, at the end list down the conclusion to decide whether creating hypothesis is fit. (Clifford Woddy) Research standardized the effort to get new knowledge. (Redman and Mary) Careful inquiry to find out some new facts and knowledge is called research. (Advance learner Dictionary of Current English) To determine and discover knowledge which is hidden at the heart of research. (Lee) The main purpose of the research is to determine and discover the answer of the question as well as try to find out the hidden truth which still have not been determine and discover. (Rajendar Kumar) The main purpose of while doing research is to find out relation between theory and practice. In particular whether the research is directed by the research (Inductive approach) or the research is directed by theory (deductive approach). Both approaches will provide very good understanding of my research. To the better understanding of topic the thesis will complete on the investigation of quantitative research as well as qualitative research. (Rowley) Data Collection Resource:- For my research we shall be gather secondary data form authentic articles, books, magazines, newspapers, news, and websites as well as published journals. The purpose of collection of secondary data is too explicit and very useful to use. The collection of secondary data may be very helpful and useful as this data is already collected. Definitely for my research we shall use primary data. This data we shall collect from interviews, surveys, managers and staff face to face meeting. Meetings and interviews will be conduct in the form of prearranged questionnaires. Conclusion:- The main objective of my research is to understand the logic behind the effectiveness of corporate strategy in an organization and how Tesco use this strategy to attract the customers as compare to its rivals like Marks and Spencer, ASDA, Morrisons and Sainsburys. The parameters which we considered are quality of products and services, innovations, time taken in processing the request, reputation and pricing.

Meditation :: essays research papers

The Transcendental Meditation technique is a simple, natural, effortless procedure practiced for any amount of time, usually 10-20 minutes in the morning and evening, while sitting comfortably with the eyes closed. During this technique, the individual's awareness settles down and experiences a unique state of restful alertness. As the body becomes deeply relaxed, the mind transcends all mental activity to experience the simplest form of awareness, Transcendental Consciousness, where consciousness is open to itself. This is the self-referral state of consciousness. The experience of Transcendental Consciousness develops the individual's latent creative potential while dissolving accumulated stress and fatigue through the deep rest gained during the practice. This experience enlivens the individual's creativity, dynamism, orderliness, and organizing power, which result in increasing effectiveness and success in daily life. The Transcendental Meditation technique is scientific, requiring neither specific beliefs nor adoption of a particular lifestyle. The practice does not involve any effort or concentration. It is easy to learn and does not require any special ability. People of all ages, educational backgrounds, cultures, and religions in countries throughout the world practice the technique and enjoy its wide range of benefits. Over 500 scientific research studies conducted during the past 25 years at more than 200 independent universities and research institutes in 30 countries have shown that the TM program benefits all areas of an individual's life: mind, body, behavior, and environment. The research findings include: Increased happiness Reduced stress Increased intelligence Increased creativity Improved memory Improved health   Ã‚  Ã‚  Ã‚  Ã‚  Reduced high blood pressure Improved relationships Increased energy Reduced insomnia Reversal of biological aging Reduced crime and improved quality of life in society The research has been published in such major scientific journals as Science, the American Journal of Physiology, Scientific American, Lancet, the Journal of Counseling Psychology, the International Journal of Neuroscience, the Journal of the Canadian Medical Association, the British Journal of Educational Psychology, and the Journal of Conflict Resolution. Research indicates that TM technique Meditators on average have the biological age of a person 5 to 12 years younger, as well as significantly reduced incidence of illness and risk of heart disease. Studies also show that TM technique Meditators have warmer interpersonal relationships, less anxiety, increased self-esteem and self-confidence, increased problem-solving ability and greater creativity. The individual spontaneously radiates a purifying and nourishing influence of positivity and harmony in society as a whole. Now I would like to show one of the different ways that you can meditate, if you feel uncomfortable with sitting on the ground for a few minutes than let me know.

Narendra Modi

Corruption is a deep rooted social evil in our country. From the common man to the administrators all are subjects of this anti social activity. Rightful place of wealth is which is supposed to go towards development of society is diverted by some individuals to meet their desire for wealth for fulfillment of personal needs. Technology can help but the mind set of the people should change. You must be thinking while I am here to talk about how technology will help in curbing corruption but I am liking about changing mind set of people. Studies reveal that close monitoring and timely correction of individuals behavior can bring positive change.Yes! What you are thinking is right! Cameras can be placed in the work environments to monitor correct behavior. We require this technology to be installed especially where the key responsible authorities work in our country at all levels of government. We need to curb this from grass root level. Secondly, for the transparency purpose, uploading the Information on the internet for public usage. For your information friends there is an act called â€Å"right to information act† 2005 As per this act every Indian citizen has right to have public information.Making people accountable for their respective jobs . Now the question is how can we make people accountable using technology E governance†¦.. Is the buzz word†¦Ã¢â‚¬ ¦. Which our respected Prime minister Shari Neared Mood xi is implementing in India. We should have integrated systems to view the work done by various departments in the organizations. Banks and markets dealing with substitutes of money or goods would have integrated systems so that any unusual behavior of the customer or trader is notified and kept under control.Need of the hour is to question the authorities if any corruption is prevailing in a particular department. Every Indian citizen should use the technology to help society build a corruption less society. If you encounter any such in cident , report to the authorities and provide evidence by using your cell phone voice recorder, cell phone cameras etc. Julian Ganges has created sensation in the world through wick leaks by providing evidences against IIS government Farmer tit passion and dedication grows crops, does he leave the weeds along his payday field†¦Ã¢â‚¬ ¦.. Narendra Modi Corruption is a deep rooted social evil in our country. From the common man to the administrators all are subjects of this anti social activity. Rightful place of wealth is which is supposed to go towards development of society is diverted by some individuals to meet their desire for wealth for fulfillment of personal needs. Technology can help but the mind set of the people should change. You must be thinking while I am here to talk about how technology will help in curbing corruption but I am liking about changing mind set of people. Studies reveal that close monitoring and timely correction of individuals behavior can bring positive change.Yes! What you are thinking is right! Cameras can be placed in the work environments to monitor correct behavior. We require this technology to be installed especially where the key responsible authorities work in our country at all levels of government. We need to curb this from grass root level. Secondly, for the transparency purpose, uploading the Information on the internet for public usage. For your information friends there is an act called â€Å"right to information act† 2005 As per this act every Indian citizen has right to have public information.Making people accountable for their respective jobs . Now the question is how can we make people accountable using technology E governance†¦.. Is the buzz word†¦Ã¢â‚¬ ¦. Which our respected Prime minister Shari Neared Mood xi is implementing in India. We should have integrated systems to view the work done by various departments in the organizations. Banks and markets dealing with substitutes of money or goods would have integrated systems so that any unusual behavior of the customer or trader is notified and kept under control.Need of the hour is to question the authorities if any corruption is prevailing in a particular department. Every Indian citizen should use the technology to help society build a corruption less society. If you encounter any such in cident , report to the authorities and provide evidence by using your cell phone voice recorder, cell phone cameras etc. Julian Ganges has created sensation in the world through wick leaks by providing evidences against IIS government Farmer tit passion and dedication grows crops, does he leave the weeds along his payday field†¦Ã¢â‚¬ ¦..

Historical Accuracy of the Film Gone with the Wind - Free Essay Example

Sample details Pages: 8 Words: 2445 Downloads: 4 Date added: 2019/08/15 Category Literature Essay Level High school Tags: Gone With The Wind Essay Did you like this example? The key to improving the future is being able to understand and learn from the past. If the past is not studied, the likelihood of repeating the same mistakes over and over again is extremely high. Repeating the same basic mistakes, with new variations, that people many years ago made does not progress into the future, but rather keeps bringing the past back. Don’t waste time! Our writers will create an original "Historical Accuracy of the Film Gone with the Wind" essay for you Create order For example, had the roaring twenties in the 1920s not occured, people would not have learned of the dangers of buying much more than they could afford and just putting it on credit. After that economic boom, the Great Depression of the 1930s happened and as a whole, society changed for the future. People realized that they had to be more careful and conscientious of how and where they spent their money. Throughout the past, another lesson that has been learned can been seen through Americas colonial rule and the difference in how Spain and France treated their colonist. When the Spanish came and settled colonies, they used force to rule and completely disrupted the normal life of the Native Americans. On the other hand, the French were civil with Natives and allowed them to continue living how they had been, but just asked for help with fur trading. The outcome of this treatment was very beneficial for the French because when the Seven Years War, also known as the French and Indian War, broke out in 1756 because the French had their natives as allies. This helped them tremendously because the natives were more familiar with the land and had weapons and battle methods of their own. The records of both of these events were crucial in being able to learn from them. People recorded their version of what happened during both of these time periods by keeping journals, writing newspaper articles, and passing down events from word of mouth. As technology progressed, people were able to start keeping track of historical events by making short films and event ually, movies. The movie Gone With the Wind produced by David O. Selznick in 1939 is a film that was used to capture a vital time period in the South. The movie is fictional, but explores many topics that were historically accurate of what life was like for many different types of people who lived back then. The movie follows the story of Scarlett OHara, a young woman who lives on a beautiful plantation in Georgia, and her tangled love life with Mr. Ashley and Mr. Butler. Scarlett is seen as a scandalous character and sometimes comes across as unladylike. Soon after she is married to Charles Hamilton and he dies, the Civil War begins and Scarlett moves to Atlanta where she is met face to face with the men from her past. As the war progresses, resources in the city become more sparse and the Yankees have the upper hand in the war. Once Scarlett is able to escape back home to her town in Georgia she sees how much damage the war has caused and makes it her mission to rebuild the town back to its previous status. Many complications arise, but Scarlett persist and eventually successfully restores Tara, but yet again has several major se tbacks. While Gone with the Wind is a classic example of the past being glorified, it brings to light some of the serious truths of the past, such as slavery, the female role in society, and the Civil War. The topic of slavery is not one that has been swept under the rug. Students begin learning about the harsh treatment of certain peoples at a young age and as they grow older are exposed to many of the misconceptions of slavery. The film is set in the South, which leads to a skewed point of view on the topic of slavery. The movie depicted the slave who lived in the house, Mammy, as a woman who is a part of the family. She was shown as happy, able to discipline Scarlett, and seemed as if she was a regular worker. Sadly, this was a very accurate representation of how many people who lived then felt about owning slaves. This depiction of slavery further adds to the fact that many southerners did not see a problem with slavery, and even if they believed it to be morally wrong, they still went along with the bandwagon and owned slaves to do their work for them. President Jackson was a culprit of this; as much as he supposedly disliked slavery he still owned his fair share (Kagan and Hyslop 23). The movie also had a sign in the beginning of it that read Anyone disturbing the peace on this plantation will be prosecuted.(Gone with the Wind Selznick). In todays times, a sign like this would be very rare and seem extreme, however back in the time of slavery it was common and no one had a second thought upon reading something to that nature. If a slave were to be caught revolting or doing anything that was not approved by their master, they would typically be brutally beaten or in some cases even killed. An example of this is illustrated in the event where nineteen slaves overthrew a boat headed for the Bahamas; the slaves killed several people and demanded the ship be sailed to Nassau (Horton and Horton 119). When word got back to the American government of what their slaves had done, they were furious. The American government wanted the slaves to be transported back to America immediately for trial. However, due to revolutionaries in the Bahamas, this group of slaves was set free and not forced to return back to where they were wrongfully treated. Although this group got lucky, one can only infer what would have happened to them if they had been released back into the American governments hands. Unfortunately, this is the situation all too many slaves had to face. Another example of escaped slaves can be seen in a letter written to the State Directors of the Federal Writers Project. In this letter, Henry G. Alberg, the author, explicitly states that there were advertisements for fu gitive slaves. This letter is an essential clue into how people of color used to be treated because now, in more modern times, while walking down the street there would never be a flyer claiming a reward for a person who has run away from their master. In Charleston in 1720, a group of slaves led a violent revolt. They tried to flee to Georgia, but were found and eventually the whole group of them were executed. Another famous example of slaves rebelling is the Stono Rebellion. This rebellion, also known as Catos Conspiracy, was in 1739 in near Charleston, South Carolina. A group of slaves robbed a store and began their journey. As they ventured through states, many people died and their group that began as twenty had grown to near one hundred. Following this rebellion, many of the whites in the South had a growing fear that another uprising would taken place, so they placed even stricter laws on their slaves. These laws tried to prevent those who were enslaved from accumulating into groups, growing food for themselves, and made a new ratio for blacks to whites on plantations. All these new laws were in hopes to prevent a future revolt. In Gone With the Wind, slaves were portrayed in the way that Southerners wanted the rest of the world to see them as, even though it may not have been completely accurate. Gone with the Wind also sheds light onto a females role in society during the 1800s. The film depicted how women were portrayed and showed many of the struggles that they endured. Firstly, as seen through many characters, such as Scarlett, marriage was a big deal. Due to the fact that women did not have much of their own social status, they relied heavily on their husbands to be successful and wealthy. Many women were stay at home mothers during this time period, so marrying well was a must (Gender The Civil War). When it was time for a female to get married, she had to make sure that her husband would be able to provide for not only her, but also for their future children. A womans family played a significant role in choosing her spouse. Her father would need to approve of her fiance and his family. In Scarletts case, her parents were selfless to her and did anything they were able to ensure her happiness. Her father cared about her more than anything, as did her mother although her mother was an almost impossible role model, due to her strong will and determinatio n compared to her spirited daughter, for her to grow up to be like. When it was time for Scarlett to marry, Gerald and Ellen supervised her choice and gave their input, but ultimately let her decide whom she wanted to spend her life with. This would have very uncommon in this time period. In the film, women are also seen doing what they can to make themselves appear as feminine as they can. This can be seen when Scarlett was preparing to go to the party in one of the beginning scenes ( Gone with the Wind Selznick). Mammy, the house slave, brought up a giant platter of food and tells her to begin eating. Scarlett stuffed herself then, in the privacy of her own home, so that when she was out in public, surrounded by all the people of importance in her life, she will be able to eat very little and still be satisfied. This was a common practice back in the day. Women were constantly watched and judged based on their appearance. They had to be very conscious of how they presented themselves. In a time where the female body was very critiqued, women were even more self -aware of their bodies then they are today. In order to combat this insecurity, women would be very careful about what they ate in front of other people, especially men. Women would also be tend to wear elegant dresses that were fitted weeks before an event, so they had to be confident that their attire would still fit properly. In the movie, there is also an accurate representation of how women helped out on the plantation. While thes e women were wealthy thanks to their husbands fortunes, they also played a role in the overseeing of slaves. In the movie Ellen, Geralds wife and Scarletts mom, played a vital role in this (Gone with the Wind Selznick). She would be the figure out what the next days work would be, mainly for the house slave Mammy. Back in the 1860s, the time period the movie was set in, as much as men wanted to be able to handle the plantations themselves they did often need assistance from their wives since running a whole system of slaves was time consuming and challenging. Another accuracy from the movie relation to a womans role in society is the idea that much of the time woman stayed at home with their children while their husbands went off to work. In the movie, this is seen through the husbands and male figures, such as Rhett, going out to fight in the war. Scarlett and other females stayed at home to hold down the plantations and stay with children. This is somewhat similar to the idea of republican motherhood that was present throughout the Revolutionary War that took place almost one hundred years before the Civil War. Republican motherhood was the philosophy that mothers would stay at home and raise up the next generation. In Gone with the Wind, Scarlett stayed behind with her sister-in-law, Melanie, through the midst of the war in Atlanta while she is pregnant and gives birth to her child. While Scarlett was not the childs mother, it still showed the ideal that the childs father would leave to go to fight, while the mother and other prominent female figure in its life stayed behind to ensure he or she would be properly raised. While the movie depicted many of the hardships that females were faced with in the nineteenth century, it also portrayed many of views and events of the Civil War. The Civil War took was caused mainly by the dispute over slavery in the Northern and Southern states. The broke out on April 12, 1961 and revolutionized American society. Many of Americas citizens at this time had opposing views of the war and the ideas surrounding it; secession and slavery. Many plantation owners in the South were in favor of the war because they had a dire need to own slaves since the Souths economy was mainly based off of cash crops that were grown, tended, and picked by slaves. In the movie, Rhett Butler and many of the other men were the representation of the draft. The draft forced men eighteen and older to go fight in the war. Only men with money could purchase exemptions (Kagan and Hyslop 246). Exemptions cost up to $300, about as much as the average worker made in an entire year, and men who purchased these were often seen by others as traitors (Kagan and Hyslop 246). In this aspect, the movie was correct in sending all of the eligible men into the war becau se even if having a substitute go in for them was an option, they did not want others to think down upon them for not being courageous enough to protect their side of the nation. The movie also portrayed the economic differences between the South and the North properly. The South was the cotton kingdom, but did not have much more. The North was far more industrialized, which gave them the advantage of having better weapons and road ways ( Kagan and Hyslop 24). In Gone with the Wind, shortly after the war began the Southerns came to realize that the North had far more money than them, which would lead to their defeat. One of the gentlemen in the movie, Mr. Butler, stood up to his friends by pointing out the fact that the South did not have any cannon factories and by saying, the Yankees are better equipped than we. Theyve got factories, shipyards, coal mines, and a fleet to bottle up our harbors and starve us to death. All weve got is cotton, and slaves, and arrogance. (Gone with the Wind Selznick). At this point in the movie, all his fellow men are upset with him for speaking poorly of the South, but once they go to war they realize he was unfortunately corre ct.